Briarcrest Christian School Kicks Off Campaign With Field Graphics

Briarcrest Christian School recently started a 'Give Back to your Alma Mater" initiative, which has re-imagined how graduates interact with and support the school.

We were up for the challenge.

As such, here's a video to showcase the project and its effects on the Briarcrest campus:

For our first initiative, we sat down with the designers at Briarcrest to map out and plan one of our most massive undertakings to date; a fully self-supporting bleacher graphic system to provide precise promotional opportunities for Briarcrest athletics. What started as some banners for fencing turned into an amazingly up-scaled campaign that you literally can't miss.

The frame was custom-designed and welded here in our shop in Memphis, TN, and crafted to match the existing bleacher system frame perfectly. This custom frame allowed our team to build out such a seamless graphic from edge to edge of the entire system.

LSI Graphics Vehicles Installing Field Graphics

This initiative has allowed Briarcrest to bring a taste of their Athletic Master Plan to fruition and give alums and fans something to be excited about when they come to a Briarcrest game.

Caron Swatley, the President of Briarcrest Schools, said, "When you see what is behind me right now, it spotlights not only our student-athletes, but it spotlights our commitment to them and families."

From a partnership perspective, we are very proud and honored to be a part of a process like this, and it brings our entire team great pride to show what we are capable of when working with a terrific client such as Briarcrest Schools.

Our President, Britt Daniel, said, "A lot of schools in this area haven't attempted a sports branding project of this size or magnitude, so it's let's us know we are doing something right that we can be trusted with a branding project of this magnitude."

The bleacher banners we've created feature student-athletes from sports such as baseball, cheerleading, cross country, football, lacrosse, soccer, and tennis, showing love to all of their disciplines.

"When people go onto campus and see the field graphics, we get the question, who did these graphics, and where did you get the idea for it? We've been able to share that, number one, the company that did it, LSI, is owned by alums at Briarcrest. It adds to the beauty of our campus and the fabric of the relationships we build upon here at Briarcrest." Caron said.

As a company, we feel very fortunate to be a part of this process. It means a lot to everyone working here because it is such a large-scale and tangible representation of our dedication to excellence in craft.

"Between the two families that own LSI, seven of us graduated through the school, so to be a part of a project like this means a lot that they trusted us to expand their brand," said Britt.

We look forward to our continued partnership and to enabling more campaigns for Briarcrest Schools in the future.

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School, Branding, SportsChris ColesBranding, Environmental Graphics, School, Bleacher Banners, Field GraphicsComment